SUCCESS STORY LINE
The blogging episode started in 2006. Luckily, in that same year, Bella Naija, another very popular Nigerian blog, posted a story about Linda and for the first time, Linda started to see a new opportunity to take her writing to the world.
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Linda Ikeji began blogging in full in 2007 to share stuffs that fascinated her with her readers. About five years afterward, her blog, Linda Ikeji Blog
She said: “I was receiving like 200 visits a daily and for me back then, it was a great deal, sincerely. Now I’m receiving like 50,000 visits daily from about 180 countries around the world.”
It took Linda Ifeoma Ikeji about four whole years of dedication to start making good cash from her blogging career.
She said: “I never for once even thought that I could make money from blogging. I didn’t begin blogging with the frame of mind that some day I would really make money from it. As a matter of fact, it never even crossed my mind. I never said to myself that, OK let me start blogging now and maybe in five years time, I would begin to see the dividends.
I never anticipated that it would ever happen at all. In 2008, 2009, I was placing free ads on my blog, I was the one asking my blog readers to please give me their ads to place in my blog for them free of charge. Now in 2010, people began asking me about my advert rates and I was like ‘seriously?’ I didn’t even understand what it was not until I asked a few persons and they told me their own advert rates, so was how it all started for me.”
So far Linda Ikeji has purchased two brand new cars, her dream car, which is a 2008 Toyota Camry that she bought about in 2011.
She said: ‘‘I’ve been dreaming about this car ever since I saw it two years ago, and I was finally able to pay for it two days ago, after making savings for nearly four months. The most exciting part is that I have a blog to show it off. At least now some people go no say my ‘levels don change’.
She of late obtained an Infinity FX 35 SUV costing over N8 million. A very sweet child to her parents, she acquired a multi-million 5-bedroom duplex for her parents in Surulere, Lagos.
Linda Ikeji at a point started having over 1 million unique visitors each month to her blog when some really controversial stories were posted on her blog, and that brought the much awaited recognition and large income. In August 2012, Linda was described as a success and a case study for the business of blogging by Forbes Africa.
Now talking about Linda’s personal life, she is so single and searching. She is yet to find her – My ideal man must be a decent guy, God fearing, very good looking and must be able to support what I do. According to Linda, she can never date a man younger than she is, but can marry a man who doesn’t earn as much as she does.
Her reasons- “How many young men out there actually make the kind of money I make? If I am waiting for a man who earns more than I do, I might perhaps be doing so for a while. There are a lot of guys who earn more than myself, but if I come across a man who earns lesser than myself, it is fine by me, as long as he has his own money. But not like a guy who has no job, no, that will never happen.”
Her blog which receives well over 50,000 visitors each day is a top shot for online advertisers and for others longing to draw web traffic to their sites. It is really funny to know that comments on Linda’s blog can be very controversial and very interesting than the post itself.
She is also a motivational writer, who has written a couple of such. According to Linda, she does not like speaking, but rather delights in writing. She believes she does her motivational talks through her blog.”
Linda’s blog is believed to gather a regular sum of N5m every month from adverts from several brands and online ad networks, and this has made her the highest earning blogger in Nigeria today. Indeed, blogging has really fetched her the popularity, and comfort she has dreamed about.
Linda Ikeji has had her own fair share of criticism, as is the case with the world of success. Lots of person’s have criticized her, saying her blog promotes big time rumors. She was once accused by popular Nigerian celebrities for snooping into their private affairs, and this she has publicly denied. Her success in the world of blogging has even propelled her sister to create her own blog.
Linda Ikeji is quite humble, unrelenting, very hardworking and a role model to lots youths today, and with very many dreaming to be successful just like her.
TOP SECRET TO SUCCESS IN LIFE
The truth is that Linda is not the only lucky person who was blogging in Nigeria in 2006. She is not the only person loved by God neither is she the only female with genital parts. Therefore, something else must be responsible for her success. What is it?
Linda has this sincere attitude that so many people finds very easy to identify with. At the early stage of her blogging career, before she became a big girl, Linda used to go into the deepest aspect of her personal life, telling people (total strangers) something as personal as her sexual life in a sincere, down to earth manner! Something many people (especially girls) would chose to hide even with the very last drop of their blood.
This attitude alone brought so many followers her way which in turn propelled her blog to the great height. So, its not just about the kind of gossips she share nor about her blog design as many copy cats would want to believe. No, it’s about her personality!
That doesn’t mean you’d start making a ‘silk purse’ the moment you starts sharing the deepest part of your personal life on your blog, its the combination of factors that has to do with personality, timing, and motivation. Linda has been able to combine that effectively to her advantage.
Linda Ikeji came into blogging in 2006 when entertainment was starting to boom in Nigeria. As that time, there were no serious online entertainment news platform to serve the increasing number of internet user in Nigeria – only Bella Naija and few others.
Coming in at that point in time means she was in the market at the right time. As the entertainment industry began to grow, it was only natural that Linda and other early blogger had to grow along with the industry.
She has been consistent over the years, not letting off even during the most difficult times in her life. It is one thing to setup a blog, and it is another thing to keep it updated days and nights, all year long. Linda was able to do that long enough with the right kind of motivation.
If the number one reason why you are going into blogging is because you want to make money, you are likely to give up before you get there. Something else has to be the motivation. Linda Ikeji made it to the top not because she wanted money, it is because she has the right kind of motivation.
In Linda’s case, she was motivated by the desire to build a community, having a platform where people could read something interesting and make comments. That motivation further to anything else is what catapulted her to become the success story we all are identifying with today.
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