Companies will be able to provide information and services, such as delivery dates or boarding passes, to customers via the platform.
In return, the businesses will pay a fee for a confirmed delivery.
The messages are set to cost between 0.5 cents to 9 cents (0.3p to 7p) a message depending on the country the user is based in. They can be automated or provided by human customer assistants.
The price means they will often be more expensive to use than more basic SMS-based texts.
In addition, firms can respond to questions and comments for free if they do so quickly, but if they take more than 24 hours to reply, they will face a charge.
Like other messages sent via the platform, correspondence sent via the WhatsApp Business API will be encrypted, meaning the tech firm will not be able to read the contents itself.
However, the Wall Street Journal reported that companies would be allowed to store copies of the messages elsewhere in a decrypted state.
The move comes three months after WhatsApp’s former boss Jan Koum announced he was quitting the service he had co-founded